With the success of her 2011 albums, Real+ and Last Fantasy, IU established herself as a formidable force on the music charts of her native country and further cemented her girl next door image as Korea's "little sister". 2011 also saw her first foray into songwriting with "Hold My Hand", which was written for the television series The Greatest Love. IU's third full-length album release, Modern Times, showcased a more mature style that marked a departure from her earlier girlish image, with several tracks reaching the top 10 positions on Gaon Digital Chart.